Our Real Estate Marketing Plan
I strive to be a leader in Internet Real Estate Marketing. It's proven that when a buyer has viewed a property online they purchase 35% faster than any other means. A strong advantage that you'll want your property to be a part of.
When you're ready to take the next step toward selling your home, we are here to help. Our comprehensive Marketing Plan paired with our professional Home Stagers and experienced Photographer will have your home ready to be seen by thousands of motivated buyers so you can relax while we get it SOLD!.
20 Point Marketing Plan to get your Home SOLD!
Complete a Comparative Market Analysis to provide you with our opinion of the most effective asking price. An accurately priced home often generates competing offers & can drive up the final sale value.
Arrange a consultation (at my expense) with our professional Home Stagers to make your home more appealing to the average buyer & to get it sold FASTER! (Click here to learn more about our Home Stagers)
Arrange for a Professional Photographer to take high quality photos of both the interior & exterior of your home for the MLS® Listing & all other marketing material.(Click here to learn more about our Professional Photographer)
Measure the home & rooms so that we correctly market the property to the public & avoid problems later.
Place professional signage at the property (maximizing showing potential) as some Home Purchasers often cruise through communities they're interested in. We will also place a lockbox at the property for agent access.
Provide you with home showing guidelines to help have the home prepared & at its BEST for all showings.
Prepare quality feature sheets, pointing out all the special features & benefits that will appeal to the buyer as well as constructing a virtual tour so that potential buyers can take a tour of your home on the Internet. This allows your home to be viewed 24 hours a day, 7 days a week by purchasers.
Expose your home feature sheet including pictures to over 5,300 real estate sales representatives within the Calgary area by placing it on the mls.ca and realtor.ca websites
Personally contact agents currently active in your area so that your home will be immediately exposed to potential buyers who are actively looking for a property like yours in your price range.
As well as the mls.ca & realtor.ca websites I will expose it on my website "www.CalgaryHomeBoys.com" which currently receives over Seven Thousand visitors a month.
Also place advertisements on websites such as the MLS®, Google, Kijiji, Craigslist, Youtube, Backpage, Adwords & Yahoo as well as many social media sites like Twitter, Linkedin & Facebook to FULLY maximize exposure. As well, advertisements for your home will be placed in the local media on a regular basis to ensure that we are visible to all potential buyers on every channel the market has to offer.
Distribute just listed notices throughout your neighbourhood to inform people that your home is for sale, as they may be a potential buyer or know of one. This can also be effective in getting buyers who want to live in a particular neighbourhood or close to family.
Conduct Agent & Public Open Houses according to your preference. Having your home toured by other agents immediately puts it in front of potential buyers. Public Open houses are not very effective but a small percentage of buyers do still shop them today and at the end of the day we do want to get maximum exposure.
Follow up with all agents that have shown your home to prospective buyers & obtain feedback. Feedback is an important vehicle for monitoring the sales process. Comments from the price of your property to issues of size & finish are important in negotiating the sale. I will report these to you on an on going basis as soon as possible.
Keep you informed of market changes, mortgage rate fluctuations, sales trends, new properties that come on the market or anything that may affect the value & marketability of your property.
Pre-qualify everyone I bring to your home before showings to avoid wasting your time with unqualified buyers.
Personally represent you at the offer table with my years of experience and strong negotiation skills to obtain the best possible price & terms for you.
Coordinate scheduling of appraisals, Home Inspections & or any other special conditions that arise from the offer.
Set up Final Walk through of your home for buyers & their sales representatives.
Arrange the possession & transfer of your home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.)
This is just a small sample of what will be done for you to get your home sold faster and for more money.
If you would like a free home evaluation to find out what your home is worth fill out the form below
The Right Exposure
We PUT your home in front of buyers! Utilizing Effective Internet Marketing, aggressively advertising & through agent networking, we'll make your listing highly visible to all prospective buyers. With over 90% of Real Estate searches in Calgary beginning on the web, this is a part of your marketing strategy that you can not afford to miss out on.
Potential buyers who pre-view homes on the Internet are more familiar with the market, better prepared to make a decision and move quicker when locating the preferred property. Exposure sells homes, so our goal is to attain Maximum Exposure.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.
Fill out the form below for your free home evaluation:
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